Earlier this spring, my family and I traveled to LA to visit a few attractions, including The Broad on Grand Avenue in downtown Los Angeles. Founded by philanthropists Eli and Edythe Broad, The Broad museum is home to more than 2,000 works of art, which is among the most prominent holdings of postwar and contemporary art worldwide.
Designed by Diller Scofidio + Renfro in collaboration with Gensler, the three-story museum features 50,000 square feet of column-free gallery exhibition space divided between two floors.
Free Admission to The Broad Museum in LA
The Broad offers free admission to the general public. Advance admission tickets are often fully booked, but an onsite standby line is available at the museum every day except Mondays, when the museum is closed. The expected wait time is between 2-3 hours if you decide to wait in the standby line.
The Broad Art Collection
Right from the start, you will notice a few unusual pieces of art in the lobby. Like this gigantic stack of plates by Robert Therrien made out of ceramic epoxy on fiberglass.
After exploring the lobby, my family took the escalator to the third floor and worked our way down. We observed numerous pieces of life size art on every level like Jeff Koons’ Tulips, Jim Beam — J.B. Turner Train, Michael Jackson and Bubbles and Balloon Dog (Blue).
As part of Jeff Koons’s Celebration, an ongoing series of paintings and sculptures that memorialize the rituals, icons, and images surrounding birthdays, holidays, and other party occasions, Balloon Dog (Blue) may be the most imposing work.
Other points of interest at The Broad include El Anatsui’s Red Block made out of found aluminum and copper wire and Robert Therrien’s Under the Table, a giant table and chairs.
Under the Table is the perfect location for the whole family to gather and take a picture. So make sure to bring your camera along!
The Infinity Room at The Broad in LA
On view on the first floor of The Broad is Yayoi Kusama’s Infinity Mirrored Room, a mirror-lined chamber housing a dazzling and seemingly endless LED light display. The Infinity Mirrored Room can only accommodate one visitor at a time for about a minute, and requires a separate free timed same-day reservation which ticket holders are able to reserve, pending availability, after arrival into the museum. Reservations usually book up early in the day.
Group Tours at The Broad in Los Angeles
The Broad is open every day except Mondays, and you may request a self-guided group visit anytime during normal operating hours. Reservations must be made at least two weeks in advance of your visit date. Self-Guided Group Visits cost $5 per person. A minimum of 10 people is required to book a tour. If your group is fewer than 10 guests, a base rate of $50 per group is required.
Self-guided group visits receive the following:
- Greeting and museum introduction by a Visitor Services Associate
- Bypassing of the ticketing line and expedited check-in process
- Access to the museum during public hours
Family Weekend Workshops at The Broad
The Broad’s Family Weekend Workshops offer families with children ages 3 and up with activities and workshops that engage the art and architecture of The Broad museum. Workshops are presented bilingually in English and Spanish and give families the opportunity to make their own creative souvenirs to take home inspired by the Broad collection. Family Weekend Workshops are FREE, but have limited availability and entrance is not guaranteed without a reservation. I recommend signing up for their newsletter to find out when reservations are open for the next Family Weekend Workshop.
The Broad is located at 221 S Grand Ave, Los Angeles, CA 90012
Happy Field Tripping!
Disclaimer: Information for this article was sourced from www.thebroad.org.